Facebook live
When it comes to social media marketing, Instagram is the perfect platform for that. Here are the 10 reasons why your marketing needs Instagram shoppable posts:
1. For rapid conversions
Marketing on Social media largely depends on how fast you convert your audience to potential customers. Instagram shoppable posts educate your audience a lot about your brand’s products and services unlike the other Ecommerce websites. These business posts directly links to a landing page where an overview of how the product would really look like when used is shown
This will help you to reduce the steps that it takes to convert your audience to potential customers. There are different options available when it comes to shopping on Instagram. Some of the available options are Explore and the Instagram Feed, Live Videos, Stories, IGTV and the Instagram Shop tab options.
All you have to do is to tap on any of the product stickers, it will show you the further product details and you as a customer can proceed with the purchase either directly on Instagram or on the brand’s website. The thing that really makes Instagram so unique as far as marketing is concerned is that it focuses more on the promotion approach rather than simple trying to sell the product.
2. Better customer experiences
Customer satisfaction is the ultimate key to success as a brand. The main objective of every marketer is to satisfy the customers first. Having access to the Internet, now you can have the maximum customer touchpoints. Social media is all about interactions. The more you interact with your audience, the more you will get to know about them.
Knowing your customers is a very crucial aspect as it will help you to customize your products and services to cater to their taste and demands. Social digital touchpoints includes websites, social media platforms and landing pages. The most demanding one among all these is the social media presence of a brand. When it comes to social media, Instagram is one of the biggest social media platforms having an active monthly user pool of more than 2 billion people from all around the globe.
The User interface of Instagram is so well organized that it becomes very easy for the audience to navigate all the features and have an amazing shopping experience. Brands can interact easily and become more natural with their audience, thereby helping you to form a healthy bond with them. Summing up, you should include Instagram shoppable posts in your marketing strategy.
3. Story telling
Brand story plays a huge role when it comes to promotion of a brand. It is human nature to get captivated by storytelling. Consumers today are now more sensitive to promotional brand campaigns. As a brand, you can leverage this opportunity of storytelling and grabbing the attention of your audience.
Instagram shoppable posts will help you to leverage this opportunity by telling your brand story to your target audience with the help of texts, pictures and videos. The first and the foremost thing that is needed to make your products sellable on a platform like Instagram is high quality visuals.
Try to choose some highly appealing visuals for your Instagram posts as it will work wonder and will easily grab the attention of your audience. Having a curated list of products and some brainstorming ideas that connects the products will help you to easily promote your brand to a wider group of audience.
Craft creative narratives that will help you to emotionally connect with your target audience group. In other words, storytelling is a great way to naturally connect with your audience which will help you in the growth and expansion of your brand.
4. Target audience
Reaching out to your target audience is one of the most important aspects when it comes to growing a brand. Marketers nowadays prefer a social media platform like Instagram to promote a brand because of the ease with which you can reach out to your target audience group.
Making your content reach out to your desired audience group is a very crucial aspect. Instagram provides you the ideal platform to connect to the right group of audience via your business posts. If you are looking to market your brand then Instagram is surely the perfect social media platform for you.
5. Advertise your brand
Around 130 million people engage actively on Instagram on a monthly basis. Instagram shoppable posts are on high demand and they enjoy a huge amount of reach. The more you post on Instagram, the more chances you get to increase your sales and reach out to more people from all around the globe. This is a great opportunity to promote your brand and reach out to your potential customers with the help of growth marketing on Instagram.
6. Facebook Integration
Owing to the fact that Instagram and Facebook, both belong to the same Meta Inc, it becomes much easier to connect your Instagram social handle with your Facebook page. This is really very helpful when it comes to promoting your brand on multiple social platforms.
The Facebook Live is the easiest feature on Facebook that does not require any special or technical equipment. It is a great way for all generation to connect with like-minded community people around the globe. One can easily connect with friends, family and communities around the world with a few clicks. And even you want to convince the community audience for their visibility then you can opt to buy Facebook Live views. Facebook live stream allows users to interact with others in real-time and also it is very easy-to-use platform.
7. Engagements
Engagement rate of Instagram is really very high. The shoppable posts on Instagram enjoy a lot of reach and engagements from the audience. As a brand, your first priority should be to have more interactions and engagements with your audience. If you are looking to get more engagements on your posts then Instagram is the ideal platform for you.
8. Attractiveness
Attractiveness forms a major aspect of Instagram. For every brand, the visual element plays a huge role in its growth. Since Instagram is primarily a visual medium, attractiveness is an important factor here on this platform. Brand aesthetic can easily be maintained on a platform like Instagram.
9. Analytics
Instagram shoppable posts can easily be analyzed. You can easily determine how your shoppable posts on Instagram has performed and to which audience group it has mostly reached out to. All the primary statistics can be analyzed with the help of Instagram Analytics and Insights.
10. Easy purchasing process
The in-app shopping experience of Instagram is really mind blowing. It is very convenient for the users as the UI is really very user-friendly. The product listings on Instagram are very visually appealing. The purchase procedure is simple and easy to execute.
